What is Google.
Google Inc, is an American corporation, in which is a online search engine, Google was founded by Larry page and Sergey Brin while they were students at Stanford University. its huge use the site has been numbered most visited site according to Alexa, and has been also Been identified by Fortunes magazine as the number 1 best place to work multiple times. Google’s goal in its creation is “to organize the world’s information and make it universally accessible and useful”. The strength of Google is through its widely know usage and its popularity having no Target Audience creating a strong and easy interface, making it simple and user friendly.
Google’s not just a search engine but it also contributes other software such as Image Search, Google news, Google Product Search as well as interactive Usenet archive, Google groups, Google maps and more, besides these other search engines to combat YouTube Google employed Google Video, which allowed users to both upload videos, and search and watch videos from the Net. but in 2009 Uploads to Google video where discontinued.
As Google has grown other applications have been designed for desktop use such as Google Desktop, Picasa, Sketch up and Google Earth. Google Earth gives users the ability to explore geographic pictures from around the world through satellite imagery that covers the planet, as well as the ability to see houses, cars and even people clearly. besides the use of Google Earth which has many complaints from national security as to the geographic ability to get a bird’s eye view on critical infrastructures and even government resources.
From Google’s search engine to Google earth, Google chrome, an entire new web browser was released on 2nd of September 2008, combating browsers such as fire fox and internet explorer and as of July 7th 2009, Google announced the project to develop Google Chrome OS, an Linux-based operating system. where will Google go next
History
Google began in January 1996, as a project by Larry page, by which Sergey Brin was soon to join “They hypothesized that a search engine that analysed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page” humourlessly the domain name Google.com was registered on 15th of September 1997, and the company was incorporated as Google Inc on the 4th of September 1988 in a friends garage. The companies home base based in California, at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003 and has remained there since. and in 2006 Google brought the property from SGI for $319 million, the complex has since become to be known as Googleplex. today Google’s enterprise is valued at 31.768 billion dollars since 2008 which is the company’s total assets, its incoming is at 6.632 and has 19,665 employees since September 30th 2009.
How it works
Google is a search engine in which the program allows for us to type in any particular word and search websites around the world for information needed. Google works by focusing on relevancy. the search engine works in a way in which Google takes the termonolgy you have given it and it will determine the relevance of it finding a page with the most relavent information. it ignores meta tags, in which people use so that there websites would get results. As to this Google retaliated it by not looking at meta tags but actually referring to the websites overall text content as well as the site as a whole. The exact Google Algorithm has not been released to public information, but we can hypothesise what information has been used such as keyword density, flow of the text, amount of code, domain names and how long visitors stay on a site all seem to be used within the search engine to determine results. Besides the use of domain names, and text relevance to determine a search result, Google also looks at other factors linked to the site, such as looking at what other sites are linking to the search result. this means that the more links you have on your site implies that your site is adding highly relevant data to the search engines terms involved. this piece of information is key now to a websites success, since Google’s usage is over 50% of all search engines, yahoo coming 2nd with 19%. The process in question about the growth of links, is called Reciprocal Linking. to combat this Google now has devalued such links because it no longer represents a measurement of value in determining relevance to keywords in the site in question. Google has redesigned its way at looking at key links, taking into account links relevance to the site, giving high value to inbound links, this means someone is linking to your site with you linking back. Determining how Google works cannot be answer only intepruted due to its highly secret algothrium and process in searching, one thing is clear word association is the trick,
Google today is one of the most popular websites to date, and has even been ranked number 1 according to Alexa, besides its globally renown search engine, its movement into software, and even a computer system, will surly see Google a strong competitor in this technologic world,
